ashworth associates public relations

U.S. Ski and Snowboarding Teams

Find Comfort and Safety at the
Vancouver 2010 Winter Olympics with YAKTRAX®

YAKTRAX®, LLC will outfit journalists at the Vancouver 2010 Winter Olympics in British Columbia with its popular shoe and boot traction device to help keep them safe on the snow and ice, as they did at the 2002 Salt Lake City Games and at the 2006 Torino Games.

Part of a family of footwear brands owned by Implus, headquartered in Durham, NC, YAKTRAX is the official traction device supplier for the U.S. Ski Team and U.S. Snowboarding, their volunteers, support staff and media. Millions of pairs of YAKTRAX have been sold worldwide since they were introduced at the 2002 Olympics.

YAKTRAX’s appeal is their simplicity of design and effectiveness. They stretch easily, like a rubber band, over the soles of shoes or boots. Small metal coils (not spikes) on the bottom bite into compact snow and ice surfaces providing traction. YAKTRAX have 360˚ of gripping force to keep the wearer stable. Its unique double-diamond design and opposing coil system keep the user from sliding side-to-side and front to back. And they don’t change the wearer’s natural walking or running stride.

Pricing and Availability:
YAKTRAX WALKER available in sizes S-M-L-XL for men and women. SRP $24.95
YAKTRAX PRO available in sizes S-M-L-XL for men and women. SRP $34.95

YAKTRAX was founded in Bremerton, Washington in 1998. YAKTRAX WALKER and YAKTRAX PRO are available at select Mountain Equipment Co-op, Running Room, Coast Mountain Sports, and Sporting Life Stores as well as specialty retailers across Canada.

For a complete list of retailers please visit www.YAKTRAX.ca or call 1-800-663-8613.